Retailers are preparing for price wars and big discounts to pull in shoppers as the back-to-school season kicks into full gear. The annual ritual is second only to the Christmas season in its importance to retailers' bottom lines. The average American family with school-age children is expected to spend about $58 more this year than last, for a total of $606.40, up 11%, according to the
National Retail Federation. The federation says the increase is due to necessity: the kids have outgrown the clothes and backpacks that they might have reused last year.
Look for Dollar Deals on the Basics
Starting with school supplies – there's a lot of competition for the basics – lots dollar deals and many items for well under a dollar.
WalletPop.com continues to update a list of back to school bargains, so that's a good starting point for comparison shopping before you head off to the store. And comparison shopping is a big deal this year for back to school – a lot families are on tight budgets. Another trend expected is buying generic vs. brand name.
Target: Paper portfolios for $.10, 2-pack of erasers for $.20, glue for $.20, 12-pack of colored pencils $.50.
Office Depot: Supplies starting at 5 cents each, pocket folders for 25 cents each, a 10 pack of pens for 25 cents, a 24 pack of crayons for 69 cents. Offer for a free backpack with a $10.00 minimum purchase.
Staples: one subject binders for $.59 each and lot of $1.00 and $2.00 deals on the basics like: pencils, pens, markers, highlighters, tape and glue sticks.
Amazon.com: has a
Back to School Sale – has 50 school supplies under $5.00 and all 50 deals come with Amazon's Free Super Saver Shipping, as long as spend a total of $25.00 or more.
Tip: Make a list and stick to it. Don't get lured in by the big bargains and then fall into the trap of buying higher priced items that aren't on your list.
Apparel Sales ... Blue Jeans Rule
Apparel is where parents will spend the majority of the back to school budget. Look for big sales on the basics like polos, tees and blue jeans.
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Gap.com: All jeans are $20.00 off for a limited time, plus free shipping on your order for $50.00 or more.
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American Eagle: All jeans are on sale – and buy one pair of jeans and your entire order ships for free.
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Kohls.com: Sale on Kids' Levis jeans - $24.99. Plus, lots of 40%-50% off deals on tops, pants and shorts.
- Also of note,
Kmart is offering layaway options, giving shoppers up to 8 weeks to pay for back-to-school goods.
Tip: If you are shopping online, another way e-tailers are bringing in business is through online coupons or coupon codes. If you don't have one, go to a site like
retailmenot.com or Google the retailer + "coupon code." It also pays to sign up for e-tailers deal alerts and newsletters. They often send coupons that way and you will also be first on the list to find out about sales events.
Retailers Turn to Mobile Marketing
Retailers are promoting everything from jeans to pens and notebooks through emails and text messages. Target is sending out scannable coupons that shoppers show at the cash register. JCPenney's, Kohl's and Best Buy will send text messages to promote sales while Kmart customers will find out about daily deals through text alerts.
Source: Marketwatch.com
Tax Free Holidays in 16 States
In 16 states, there are tax holidays for back-to-school shoppers with many taking place this weekend. In most cases the tax holidays cover clothing, footwear and back to school supplies with a selling price of $100 or less per item – but exact details do vary from state to state. For more details and to find out if and when your state is participating check out
Consumer Reports Money Blog where they've done a nice roundup of information.
Laptops and Dorm Room Supplies
There was a time when a sub $400.00 laptop was a hard find, but right now is a great time to snag a deal on one and many are well below the $400.00 mark. BestBuy.com has well-equipped laptops
starting at $329.00. Also very popular, the smaller, ultra-portable Netbooks are $100 less, starting at $229.00.
Walmart.com has laptops starting under $350.00 and has tech items for the college set front and center on their homepage right now.
Other Walmart deals:
- TVs starting at $139.00 (for the dorm room)
- Mini-fridges on rollback for $58.00.
- Microwave ovens for $49.00.
Big Savings on College Textbooks
The cost of buying the textbooks can easily add up to $1,000 per year or more. Buying used, either at the college bookstore or online (where you are likely to find a bigger selection) can save you big bucks. Web sites like
Amazon.com,
Half.com and
CampusBooks.com are all places to look for a bargain. Books are organized by condition – i.e., "brand new," "like new," "good." Most books feature comments notifying buyers about highlighted or torn pages, stickers on the cover or water damage. The sites are searchable by title, author or a book's ISBN number. Also, Facebook hosts thousands of college-specific groups where students sell and swap textbooks.
New trend – renting college textbooks.
Chegg.com has a reputation for being the Netflix of book rental companies – its used books are known for arriving in a bright orange box, and, more important, in good condition. Textbooks can be rented by semester. Shipping starts at $3.99 and return shipping is free. Renting normally runs about half the cost of buying textbooks. Chegg.com says the average student will save over $500.00 per year by renting.