Main > Posts from the Trends Category at Regina Lewis

Legit Ways to Work Online at Home

Monday, March 8, 2010

There really are legit ways to work from home online ... And we're not just talking eBay. Here are five sites you may not know that could bring in some dough. Find out where to look, the Do's & Don'ts and how much you can reasonably expect to make. Plus, some important "red flags" to watch for.

Hundreds of thousands of full-time, home-based freelancers and independent contractors in the US are expected to be added to the workforce in 2010 and that number only goes up when you start counting part-time independent contractors looking to pick up work and earn cash fast or supplement their existing income. In other words, people are saying, "Look, I can't afford to wait. I'm ready, willing and able to work now, from right here!"
This is especially true for households where a spouse has lost a job or in cases where someone is juggling household, childcare and elder care responsibilities. The earnings may be a "must" & the flexibility can be invaluable.

It also makes sense when you look at the degree of down-sizing in corporate America. You've got folks who are accustomed to earning a certain amount and living a certain lifestyle. When they get cut, finding work online can be tremendously empowering ... In part, because the more you pour yourself into it, the more you can make. I think this is what many of us are after in a world with little-to-no job security. We want to feel like we have a little more control over our financial destiny.

Plus, entire industries have transformed. Newspapers come to mind ... And this shift to working remotely is a natural trendline enabled by technology. It's a trend too big to dodge. So, embrace it.


High Speed Internet access and solid computer skills
are a must
have for most work-from-home jobs.

Five Things to Keep in Mind When Searching for Home-based Jobs Online:

1) GET TECH- READY
First, walk before you run. Make sure you have high speed access, don't have a love/hate relationship with your laptop and be sure your printer isn't about to run out of ink! A dedicated space and phone line is also high priority for your working area.

2) WATCH YOUR WATCH
Watch your watch in terms of really understanding the amount of time you're willing and able to dedicate to your online venture. Take it slow and err on side of adding hours over time and scaling up vs taking on too much out of the box and potentially jeopardizing your results and – by extension – your reputation and ratings.

3) BE READY TO COMPETE
It's competitive. The top employers are competing for the top talent and the top talent is competing for limited opportunities. In many cases some employers are only accepting 10% of applicants. The good news is, they're actually accepting 10%! Also, don't price yourself right out of a job. Just as you might compare prices on eBay before making a bid, make sure you know what the going rate is for the work you're qualified to do. And, remember, players with established track records can probably charge more, so you may need to under-cut them on price when you're first getting started.

4) MANAGE EXPECTATIONS
Manage your own expectations regarding how much money you can reasonably expect to pull in. Most of the sites covered below try to present a candid picture of income potential and will flat out tell you – with few exceptions – they're not intended to provide a primary revenue stream. A few extra bucks? Absolutely. And who doesn't need a few extra bucks?

5) OVER-DELIVER
Success breeds success. Once you get your foot in the virtual door ... deliver. That goes without saying, so will take it a step further ... Over-deliver to ensure a high rating and reputation. This will bring more opportunities your way and the ability to charge more premium rates. It's all about the climb ... Some things never change:)


Warning: Scam artists often prey on those looking
to make a quick buck working from home.

Be Wary of Work from Home Scams:
There is a fair amount of fraud in this arena. Two of the biggest "red flags" to be on the lookout for are:

1) Requests for Cash: Needing to shell out up-front cash (e.g., investing in a sales "kit" or being asked to pay to find out about job openings).

2) Requests for Personal Information: Having to hand over a lot of personal and financial information up-front, which could be an identity theft scam.

Five Legit Sites for Earning Money from Home:

1) www.eJury.com:

The virtual jury is one of the newest tools used in pre-trial research aimed at helping lawyers develop their courtroom presentations, select the best jurors for their cases and reach negotiated settlements. Let them try the case on you. Interesting and profitable work at $5-10 per verdict depending on the length of the case and the amount of material they're asking you to review.



The case I reviewed took me roughly 30 minutes to review facts; assess diagrams; and answer questions, including figures on amounts of money I think would fairly and reasonably compensate for damages. So, that's about $20 an hour on my end & it's interesting work. They're often trying to get a ballpark sense for what will fly in the actual court room. This is an efficient way for lawyers to try out arguments pre-trial and make adjustments based on feedback. You get "called" to be a virtual juror based on zip code (the jurisdiction you're in). So, you can't bank on getting this work. Some counties have as many as one case a week going through the ejury system. (Here's a sample of what a case looks like).

2) www.Seed.com:

There's so much talk about digital journalism and blogging these days, this site seems like a sign of the times . ... Seed.com is a new site that will pay you for articles, photos and soon videos too. When you go to the site you'll see assignments from editors in AOL's network of more than 80 top sites on the web – Asylum, PawNation, ThatsFit, etc. They're credentialed journalists looking for high-caliber content and lots of it. So, the standards are high, but so is the demand, since the distribution is built in. The Seed network "seeds" stories for existing sites, so they already have an audience.



When you go to Seed, you can view the available assignments. It's as if you've got a seat at the newsroom assignment desk (see: How it Works).

Current assignments include: 100 Words or Less on Your Best Packing Tips or Best Road Trip Tips ... Both going for $10. An article on Taking Care of Antique Silverware will suggest, including tips at least 2 different methods and answering: Can you run through the dishwasher? How should you store? If editors accept your work, you get paid a flat fee. In this case, $25 for 400 words. If you know your stuff, the free tool they provide to submit material is incredibly user-friendly.

Many of the assignments are "hyper-local" .... Things like Local Luxury Day Spas in X Area or Navigating Unemployment in X State. Grabbing a local beat is a great way to get in the game.

On the higher earning end .... If you're already spending significant amounts of time planning a family vacation, maybe you can turn that into taking advantage of a more substantial writing assignment involving interviewing local residents, etc. Something along these lines of magazine-caliber at 1500 words is currently being sought for $300.

If/when your work is accepted, you essentially hand over the rights for a flat fee. A dashboard tracks your current assignments, the # of views you're getting and your earnings. The PAY ME NOW button issues weekly payments.

3) www.ChaCha.com

We've all done our share of Googling ... And now you can actually get paid to search for answers for ChaCha.com users. ChaCha is a search engine that just passed benchmark of answering one MILLION questions a day! You can apply to be one of the people who decides what search results pop up when someone types in, phones in or texts an inquiry on a topic you're passionate about – anything from God to Guitars and from Diabetes to Decorating. There are currently 55,000 ChaCha guides nationwide. It's an attractive part-time gig for night owls in particular, as well as college students and retirees.



All you need is a high-speed connection to be apply to become a guide. Fair warning: Not everyone can be a guide. There are entrance tests and limited opportunities. If you're lucky enough to be one of the 10% of applicants accepted, you'll go to "Search University" and then quickly be on your way to earning points for each search or task you complete. Points convert into cash at end of month. While this is not designed to be a primary revenue source. in their own words, it can be "more than chump change." In fact, ChaCha tells us most guides make a few hundred dollars per month. More than chump change, indeed.

4) www.VIPDesk.com:

Become a virtual concierge or customer service representative helping people plan travel, find home improvement contractors, etc. The job can be done from home, anywhere in the country, at set hours for generally $10-12 an hour. This is growing trend in this economic climate ... In fact, VIP Desk tells us they're recruiting now with plans to add hundreds more people to their network with a mix of independent contracting and part- and full-time opportunities. It is competitive, but fantastic work for people who live in remote locations or who are juggling child- or elder-care responsibilities.



Approximately 1/2 of their Brand Ambassadors are bilingual, so if you speak multiple languages you may really have a leg up. When you sign up you get a schedule weekly or biweekly with your assigned The work varies by season, since many retail clients – including Eddie Bauer and Bluefly use VIPDesk to field customer service calls. Right now, ServiceMagic is gearing up for all the people who will be looking for Spring cleaning and home improvement efforts ... They generate leads for contractors, plumbers and the like ... Rather than take the calls directly, while they're out on a job, VIP Desk customer service reps serve as their frontline.

5) www.eLance.com:

This site is the new way to work for many small businesses with less than 500 employees. Monthly hiring is up roughly 40% year-over-year. They're not looking to hire someone in two weeks or two months, odds are, they needs something N-O-W. There are currently thousands of open jobs on this site – everything from building Facebook apps to ghostwriting books, developing marketing materials and writing executive bios.



You submit a proposal for the work; get hired and agree upon terms and milestones. At the end you submit your invoice and funds are released from escrow. This is key because one of the things freelancers and elancers struggle with is getting paid and getting paid expeditiously. So the fact that elance provides a tool to facilitate this and that the project is funded up-front is significant benefit.

As freelancing has traditionally been, elancing is great way to get a foot in door and build a reputation. You'll be rated on your work (much like eBays rating system for sellers). The more positive your rating, the more likely work is to come your way. Over time some elancers pair up with other high-rated elancers and bid on bigger more profitable pieces of business. So, you may start by going it alone and end up joining others and earning a piece of a potentially bigger pie.

QUESTIONS? SUGGESTIONS? We'll be taking them on ABC News Now via AIM: ReginaLewis & Twitter.com/ReginaLewis

Read More

VERy, VERY LAST-MINUTE GIFTS. GIFTS YOU CAN E-MAIL!

Monday, December 21, 2009

SNOWED IN? RUN OUT OF TIME? HERE'S WHERE TO CLICK IN THE CLUTCH ... MINUTES MATTER IF YOU HAVE YOUR EYE ON GETTING SOMETHING UNDER THE TREE IN TIME. LOG ON & YOU MAY BE IN LUCK ... WE'LL TELL YOU WHERE TO LOOK, IF THERE'S A CATCH & FILL YOU IN ON SOME 11th HOUR GIFT IDEAS TO SAVE FACE & FULFILL EXPECTATIONS ... READ ON FOR SEVEN STEALTH MOVES .... DONE CORRECTLY, THEY'LL NEVER KNOW YOU WAITED TILL THE LAST MINUTE! ..

IF YOU'RE ONE OF THE MORE THAN 40% OF AMERICANS WHO HAVE WAITED TILL THE LAST MINUTE TO SHOP ... GOOD NEWS, GIFT GIVING TRENDS ARE WORKING IN YOUR FAVOR.
The cost of & options for getting something to the recipient just-in-time is fundamentally different with the advent of the Internet & the range of gift-giving options, which can be delivered in matter of minutes via email ... That's good news for procrastinators .... Now, beggars CAN be choosers. These days, you can come across as "deliberate" vs "desperate" if you make informed picks in the homestretch. Also, there are meaningful gifts which can be personalized, including philanthropic options, so you seem (real or not) thoughtful vs absent-minded.
THOSE ARE A COUPLE OF MACRO TRENDS ... LET'S DRILL DOWN ... FIRST, ONE OF THE MOST SOUGHT-AFTER GIFTS ... GIFT CERTIFICATES ... THEY'VE COME A LONG WAY ...
#1) I'll CLICK, YOU PICK ... Gift Certificates (Gifts.com & www.Amazon.com)
You pick the design, amount and can include a personalized messages. Starts at $5. Can be redeemed a 100+ stores, including GAP, Pottery Barn, Starbucks, etc. Amazon also offering e-mailable gift certificates this year.
#2) MEMORABLE MOMENTS ... Gift of Time (ww.StubHub.com) Concerts, games,even the circus ... there's no more thoughtful gift than the gift of time ... The gesture and stub says, "Let's do this together." No shortage of options on StubHub.com. Can talk through order process, pick up, reliability & resale options if plans change.
#3) WE HOPE TO SEE YOU SOON ... Airline Miles (The Gift of Travel)
Southwest Airlines, United and other airlines offer electronic gift certificates you can purchase online starting in $10 increments and have emailed. Terrific idea to go in on as a group &/or of there's a significant family event coming up in new year (e.g., wedding, reunion, etc.) Southwest Airlines Gift Cards, United Airlines Purchase Miles

#4) EMAILABLE MONTH OVER MONTH ... Magazine, Movie & Game Subscriptions (Magazines on Amazon.com, Netflix.com, http://www.gamefly.com/) Can be e-mailed at the last minute. Get the magazine subscriptions through Amazon.com; the gift of DVD rentals on NetFlix.com & relatively new ... a way to test/try new games just as you would movies on Gamefly.com.

#5) IT'S ON ME ... Restaurant & Take-Out (www.Restuarant.com). A meal or takeout may be well-timed & most appreciated. Just the kind of thing can be used during holiday week & could cost you a whole lot less than picking up the tab in-person. In some cases, a $10 gift certificate goes for $3 ... That means, a $60 night out could end up -- if you play your cards right, running less than $20 -- Cheers! More info here.
#6) MAKING A DIGITAL DIFFERENCE ... (www.NetworkforGood.org) You can give a gift to charity in someone's name. They'll be notified via email. You can choose a specific charity or a cause, in which a "basket" of related charities will benefit. The recipient receives a personalized email notifying them of the gift & -- in some cases -- they'll receive updates from the charity throughout the year. You'll get an email confirming the gift & a receipt for year-end tax purposes. Also see site of the day: You can buy a $10 share in a goat!
#7) THIS SONG OR ROUND IS ON ME ... Music & Apps (iTunes.com)
An iTunes Store gift certificate can be sent via email for near-immediate delivery, or print the gift certificate on your own printer and deliver it in-person. Amounts range from $10 to $200. Can be used for songs & popular apps.

Read More

WHERE TO FIND CYBER MONDAY DEALS

Saturday, November 28, 2009

IF BLACK FRIDAY DIDN'T PRODUCE THE KILLER BUY YOU'RE SEARCHING FOR, THERE'S ALWAYS CYBER MONDAY ... "Cyber Monday" is the Monday after Thanksgiving (Nov. 30th this year). Retailers see this day as their first opportunity to target holiday shoppers who may have window-shopped over the weekend ... When the kids go back to school and they hit their computers at home -- and dare I say -- at work. This year, there'll be a ton of CYBER MONDAY DEALS. Here's where to find CYBER MONDAY DEALS and some Do's & Don'ts. The biggest winners so far? Department store websites: Up 151%. Neiman Marcus is currently offering free shipping & gorgeous free gIft wrapping too. Can't beat the presentation & the packaging alone is tremendous value.

IS CYBER MONDAY THE BIGGEST ONLINE SHOPPING DAY OF THE YEAR?

Just as Black Friday isn't really the biggest offline shopping day of the year (it's actually the w-end before Christmas), Cyber Monday is a term coined by the National Retail Federation and while it's certainly one of the biggest shopping days of the year, the biggest volume day usually falls around Dec 14 one of the last days for standard shipping. But, every year, the Cyber Monday stakes get higher and so is the potential upside for retailers and consumers who take advantage of the fact fourth quarter is make or break for most retailers -- they're pulling out all the stops to get your business, especially online which could prove to be a bright spot in their portfolio. Big players like JC Penney expect online sales to be its fastest-growing area. Kohls is predicting a 30% increase as result of aggressive online advertising. And, Amazon continues to post some amazing numbers.


In terms of the Internet's influence .... Here's the biggie. Beyond sales online today & throughout the season, the web is predicted to influence 1 out of 4 holiday sales (Source: NRF Survey) as consumers look online for product reviews, deals, coupons, price comparisons and gift ideas -- particularly at the more-popular-than-ever $25 an under price point -- which are on the frontscreens right now of almost every major Internet service, shopping site and magazine site.


IT SEEMS LIKE PRICES ARE CHANGING ALL THE TIME. HOW CAN I REALLY BE SURE AM GETTING THE BEST PRICE?

Dynamic pricing on the web enables retailers to slash and manipulate prices on the fly, so the price-cutting and discounting is even more ferocious. To really up the ante, some sites have deals of the day with tickers counting down the time they'll be available. If you're after a certain price, you can sign up to be notified via alerts when it hits your mark from sites like www.pricegrabber.com and www.priceprotectr.com

The key is knowing a good deal when you see one & that means knowing the price it usually goes for and is going for elsewhere. That's where price comparison shopping comes in by using shopping search on major shopping sites like AOL & Yahoo Shopping and price comparison engines like PriceGrabber.com. This single step can save you -- on average -- as much as 35% on a single item.

COUPON CODES WERE THE RAGE LAST YEAR ... ARE THEY STILL KEY & WHERE CAN YOU FIND THEM?

Leaving the promotional code box empty. If they're asking for one, that means it exists. Search for the code on sites like couponcabin.com, grab it & then check out. Also, if you get the mail order catalog for a site you're shopping at, thumb through the pages -- they may have inserted codes in there too.

SHOULD YOU BE SUSPECT IF YOU DON'T SEE A PRICE LISTED? WHY DO THEY SOMETIMES MAKE YOU WAIT TILL YOU ADD IT TO YOUR CART?

The best kept secret is actually something that throws a lot of people off -- It's NOT seeing the price of an item before it is added to their cart. You get -- understandably -- skeptical. It's a real issue & Amazon is working on it. Here's the backstory according to an Amazon spokesperson we connected with: some items require you to add them to your shopping cart BEFORE you get to see the price. Consumers, frustrated by hidden prices and wary of hidden agendas, might worry they will have to go through a long process to find out the price, but they don't. And if you just move on to the next product, you could miss out on real savings.

These products and others, are affected by manufacturer advertising restrictions whereby some manufacturers consider an online listing for a product the equivalent to media advertising. Just as brick and mortar stores cannot pick the prices in their distributed advertising/circulars, Amazon, in some instances, cannot display a price that is lower than the manufacturer's suggested retail price. Whenever you have to add something to your cart, it's probably a GOOD THING. You'll likely get a great deal.

Read More

HOT TOYS on MSNBC

Sunday, November 15, 2009

We'll be talking HOT TOYS 2009 on MSNBC throughout the morning ... The overall trend is lower-price points. Surveys show parents of young kids are willing to forego almost anything, but delivering on a North Pole request. Walmart making it more practical. Last year, shocked the industry offering 10 popular toys at a $10 price point. They sold out. This year, they're upping the ante 10-fold, offering 100 toys for $10.

IT HAPPENS EVERY YEAR ... CABBAGE PATCH DOLLS, TICKLE ME ELMO ... THIS YEAR ROBOTIC HAMPSTERS INITIALLY INTENDED TO BE LESS THAN $10!

The "must have" toys have emerged ... The first, indeed, Zhu Zhu Pet Hampsters ... They can't keep them on the shelf at Toys R Us. Currently being bid up Amazon at roughly 4X initial retail price: Appeals to both boys & girls + every parent who ever said no to the real thing or was faced with cleaning the cage. No wonder it's a hit. The only outstanding issue: can they live up to the hype? They're cute for a few minutes, but might not be as "real" as kids expect.

NO MATTER WHAT YOU'RE SPENDING YOU CAN'T HELP BUT WANT YOUR GIFT TO REALLY STAND OUT ... WHAT'S YOUR BEST MOVE?

Something you can play that day. I call it the "12 noon mark" & the "3 pm deadline." Meaning did you start playing by 12 noon & do you still care by 3 pm? Let alone three weeks later ...

This one is destined to make the 12 noon mark: MIND FLEX. VIDEO: HERE

As for three weeks out, think timeless Beatles tunes to help make that PlayStation or Wii console in your basement make a comeback ....If the pattern holds, a lot of people wil sample it over the Thanksgiving Day w-end at home of relative & buy immediately thereafter.

DJ Hero is the big variable this year .... Remains to be seen whether consumer who shelled out hundreds of dollars last year for Guitar Hero consoles -- will spring for this too. Is certainly get rave reviews.

IS IT TRUE RETRO GAMES ARE MAKING A COMEBACK?

Sure & this reflects two trends: Nesting --- staying home & looking for stay-at-home entertainment (hence, the NetFlix, RedBox phenom) The ability for traditional brands to play into this sentiment is significant. Remember, it's a lot more expensive (takes advertising on-air & online) to build a new brand than resurrect a familiar name. Watch for Monopoly, Clue, Boggle to make a comeback with extensions -- mini versions to play in back seat of your car, digital versions for your laptop & phone ...

STOCKING STUFFERS CAN REALLY ADD UP ... HOW ARE PEOPLE WORKING AROUND THAT?

On the stocking stuffer side, you also see players like Dollar General leaning into same trend featuring nearly 200 toys priced at $5 or less. Shove some tissue paper in the bottom to get an over-filled effect.

IF YOU'RE PLANNING TO HAVE A LEANER CHRISTMAS, IS THAT A DISCUSSION YOU SHOUL D HAVE IN ADVANCE WITH YOUR KIDS?

Interestingly, this is a big debate. Depends on age of child. For tweens/teens, consensus is .... "yes." Err on side of managing expectations.

Read More

YOUR HOLIDAY SHOPPING BUDGET MAY BE BIGGER THAN YOU THINK

Wednesday, November 11, 2009

In what is BEING BILLED AS the Holiday Season of the bargain hunter, U.S. consumers are expected to spend ROUGHLY 3% less on purchases this year COMPARED TO LAST. SHOPPING for deals at discounters and buyING fewer gifts for non-family members ARE A COUPLE OF WAYS BUDGETS WILL BE CUT ... This, according to a survey by the National Retail Federation.

But your holiday budget may be bigger than you think. There are creative ways to stretch your dollars and UNCOVER PAYMENT OPTIONS OTHER THAN CASH -- but you have to know where to look. Step one, RETHINK THE MEANING OF "CURRENCY."

CREDIT CARD POINTS & PERKS

CHECK YOUR CREDIT CARD COMPANY. AMERICAN EXPRESS IS FAMOUS FOR IT'S REWARDS PROGRAM AND DISCOVER CARD CASHBACK PROGRAM MAY ALSO BE A WORTHWHILE WORKAROUND.

AIRLINE MILES & HOTEL REWARDS

airline frequent flyer miles and hotel reward points. Often times, those balances can be applied toward the purchase of merchandise from EITHER A rewards program catalog, online shopping mall OR CASHBACK INCENTIVE PROGRAM.

United

United Merchandise Rewards

Hilton HHonors ® - HHonors Rewards - Shopping & Dining - U.S. Residents)

EXTRACTING GIFT CARD VALUE

GiftCards.com - Always the Right Gift®

Another way to squeeze out some extra holiday buying power is by trading in unused or leftover gift cards for cash. you can do this online on sites like giftcards.com. Expect to get back about 60 to 70% of the remaining balance on the card. IF YOU'RE PURCHASING GIFTS, PURCHASING THESE CARDS IS LIKE BUYING DISCOUNTED CASH!

Come shop with Sears Layaway and Christmas Club Deals.

Also, d
riven by the credit crunch and sagging economy, layaway programs are making a big comeback this holiday season. Sears, Kmart and Toys 'R Us – the three most notable retailers offering programs where buyers put 20% down, then make payments over a series of weeks to bring the items home in time for the holidays.

RELATED POSTS: YOUR HOLIDAY SHOPPING GAMEPLAN & SAFE & SECURE SHOPPING

Read More

Pumpkin Carving Party & Roasting Pumpkin Seeds

Tuesday, October 27, 2009

Enjoyed talking with stations across the country about pulling off Halloween on a budget. This weekend, we walked the talk and got together with friends + neighbors for pumpkin carving. Here's some of the information on sites referenced in the TV segments on stations, including 9NEWS.Com (NBC-Denver) & FOX-Detroit + photos from our personal shindig (an attempt at applying some of the tips!) A few people took home their seeds .... When looked at the overnight AOL Hot Search list, sure enough ... it's happening all over the country .... there's a surge in demand for what to do with pumpkin seeds ... The term landed in the #8 slot. You can even ROAST THEM.

Decorating on a Dime: www.ShelterPop.com Some neat inspiration here & pretty darn doable.

person unplugging an electrical plugsodaputting pennies into a piggy bank

Here's what we dreamt up at our own home (pumpkins bought in bulk); "achievement" trophies from K2; & tents with LED Christmas lights from Sears. The nice guy from Sears who helped me with the purchase, explained the LED Energy Saver lights cost more, but are brighter. He was right. They really did the trick + love the look.

RELATED POST: PUMPKIN CARVING PARTY

MORE "AS SEEN ON TV"

Should I unplug things? savings-experiment That question and others answered here. They break down the eye-opening math. A lot of practical takeaways.

HOT Hampsters!: Where to Find Them. You can't make it up!

.

Read More

TODAY SHOW: Your Holiday Shopping Gameplan

Tuesday, October 20, 2009

Fun being at TODAY SHOW this week ... We're talking all-things-shopping ... Here are some links in case helpful. Lester seemed to enjoy Beatles Rock Band & special thanks to the folks from MTV who graciously helped make it all come together. Amy wasn't up for singing, but -- like every parent I speak with -- she was intrigued by the Zhu Zhu pet hamsters.

For starters, you're not seeing things ... Christmas merchandise is already on the shelves and the National Retail Federation says 40% of consumers are expected to start their holiday shopping BEFORE Halloween. So, what are the TRENDS driving this year's biggest retail season and what's YOUR best shopping game plan?

* Deemed "Christmas Creep" (as in "creeping up" on calendar).

* Crucial for retailers (season often accounts for 25-40% of annual sales).

* Nervous retailers & uncertain market mean stores are trying to get a handle on business earlier.
* Cost-conscious consumers are planning ahead & trying to spread purchases out over time.
* Impulse shoppers are grabbing things & getting in the buying mood.


Visit msnbc.com for Breaking News, World News, and News about the Economy


TRENDS CONSUMERS CAN TAKE ADVANTAGE OF:

TREND #1: MORE PAYMENT OPTIONS

* Layaway (including new this year online layaway from Kmart & SEARS)
* Credit Card Incentives
* Cashing in Gift Cards
* Supporting Causes

Related sites:
www.SEARS.com, www.Discovercard.com; www.Giftcards.com; www.GoodShop.com

TREND #2: LESS STICKER SHOCK
Overall, retailers highly aware price matters. Many parents cite "budget" as their #1 holiday priority. Last year, Walmart shocked the toy industry with ten $10 toys. They sold out. This year, they plan to offer 100! Faux fur and leather were hot on the fashion runways and are now also being heavily promoted for the holidays at high-end a

Related sites: www.Walmart.com, www.NeimanMarcus.com, www.Kohls.com

TREND #3: SALES 24/7
These days, everyone's a bargain bee. Using coupons is in vogue & they've become a promotion. Having said that, just because they say it's a deal, doesn't mean it is. It's smart to have a decent understanding of what the item regularly goes for. Using a shopping comparison site can give you an instant feel and that single step could save you as much as 35% whether you ultimately by the item online or offline. Also, keep in mind, If I'm a retailer, the rule of thumb is to give people the best price they need to buy, but no lower. So, you have to be proactive. Believe it or not, not everyone is always served up the same price. Because of something called "dynamic pricing" and sophisticated sales data from register receipts, your shopping "behavior" may dictate the offer you receive. Raise your hand as a bargain bee by signing up for newsletters, digging for coupons and if you're shopping online or by catalog take advantage of free and flat-rate shipping offers, which are widely available now, but will become increasingly scarce.

Related sites:
www.WalletPop.com. www.DealNews.com, www.PriceGrabber.com

TREND #4: FESTIVE, BUT FRUGAL
Homemade gifts never looked so good, especially those that support local artists, are "green" and/or are thoughtful, but easy & affordable to make yourself. eBay now has a "green team" where items listed are refurbished or eco-friendly. Sales are soaring as consumers say they're as much as 35% more likely to purchase from vendors who support the environment.

Related sites: www.Etsy.com; www.Holidash.com; www.eBay.com

TREND #5: GOING, GOING, GONE
It happens every year the "Must" have toy or item that sells out, prompting frantic shoppers to wait in long lines and sparking bidding wars online. Zhu Zhu Hampsters are already going for 4X the initial retail cost! If one of these items is on your list, time may not be on your side ...

Related sites:
www.Amazon.com; www.Shopping.AOL.Com; www.Switched.com

Specific items:
Zhu Zhu Pet Hampsters:
Amazon.com: Zhu Zhu Pets: Toys & Games
Beatles Rock Band: The Beatles™: Rock Band™
Kindle: Kindle Wireless Reading Device
Sony eReader: eBook Digital Book Reader : Sony

Read More

This Week's Top Viral Videos on the Web

Friday, October 16, 2009
By LaToya Drake

Here at ReginaLewis.com we follow the hottest viral videos on the web, and this week's picks are nothing short of unique! We've tracked down everything from a pop star's social media meltdown to the resurrection of an 80's pop culture relic. Enjoy!

Good-bye Twitter (Miley Cyrus)
Tween star Miley Cyrus bids adieu to Twitter with a memorable rap.


Piano Stairs (The Fun Theory)
This video from Sweden reveals a successful effort to change human behavior by adding a little fun to the equation. Reminds me of the Big piano!


California Raisin! James Kuhn. Face Paint in Motion!
Artist and face-painter James Kuhn's takes us back to the 80s! Traditionally, "raisin face" is not a compliment, but in Kuhn's case he not only turns his face into a raisin, but a singing and dancing work of art.


How to Please your Picky Eater
ParentDish.com blogger Rachel Campos-Duffy offers great tips on taking some of the stress out of mealtime. stars in this video; she's also one of the top search terms on Truveo right now.

Read More

Social Media Fatigue - Miley Cyrus Leaves Twitter, Others to Follow?

Tuesday, October 13, 2009

By LaToya Drake .... We've all been there -- joining every social network under the moon, only to find ourselves struggling to organize the barrage of pings, tweets, status updates, pokes and friend requests. With the recent news of Miley Cyrus abandoning Twitter (in grand form, no less), it begs the question if she's opening the floodgates for more celebrities and laypeople to leave social media all together. Note to the overwhelmed: Streamlining your social life just got easier. Gone are the days of feeling pushed to the brink of abandoning the social media network you've spent so long building and nurturing.

"Lifestreaming" ... The New Verb

Every once in awhile a new term becomes a verb describing an online interaction that simplifies our lives (i.e.Googling, Tweeting). The newest verb to add to your dictionary is lifestreaming. Because the myriad social networks important to daily our lives force us to scour the web to log into multiple social networking accounts just to keep up – AIM has introduced a way to streamline your social networks and get all the updates in one place.

AIM Lifestream unifies conversations from across the Web and delivers a constant stream of real-time status and friend updates in your AIM buddy list window. Lifestream allows you to see what your buddies are doing on AIM, Facebook, Twitter, flickr, delicious, Digg and YouTube, and also gives you the ability to leave comments back to Facebook and @reply to Twitter...all from one place!

Download the new AIM and learn more about Lifestream at aim.com

AIM BUDDY LIST / LIFESTREAM

AIM_windows_BL AIM_windows_Lifestream

Related Articles:
Popeater:
Miley Cyrus Raps about Quitting Twitter

Read More

Getting an Early Jump on Holiday Shopping

Friday, October 9, 2009

You're not seeing things ... Christmas decorations and related items are out earlier this year and consumers are getting a jump on holiday shopping. In fact, 40% of shoppers say they'll start BEFORE Halloween. Retailers are banking on you not being able to wait & keeping lean inventory this year (they don't want to risk being stuck with excess items & keep in mind THEIR credit is tighter this year too). We'll be covering this space closely on-air and on this site. So, keep coming back ... :)


Flat or Modest Rise in Holiday Sales Expected:
Many early projections suggests retail spending in the final two months of 2009 – a season that accounts for a large proportion of sales and profits – will be flat or may show only a very modest increase over last year. Still, this is an improvement over last year which saw the first decline in decades.

Retailers Keeping Tight Inventories – "Buy Now" for Best Selection:
After being left over with a glut of inventory in 2008, many retailers have scaled back their purchases. Plus, their lines of credit could be tighter too (think: banks tightening restrictions). This means they may hold off on offering steep, profit-eroding discounts to reduce inventories until after the holiday season passes. For consumers it means an emphasis on buy it now vs. late, or risking gettinging "shut out" on hot gifts or paying ABOVE retail if something gets bid up on eBay.

Shop Early, Save Money:

Planning in advance, making a list and getting started early are all good bets for saving money. And because 4th quarter sales are so vitally important to retailers, many offer early discounts to consumers to stoke their spending habits. It's working on me:)

Free Shipping Offers Online:
Online, e-tailers are more likely to dangle the two most powerful words in online shopping: "Free Shipping," in October and November. The longer you wait to shop, you will find those offers will quickly be going, going, gone. Etailers are often willing to absorb flat-rate shipping charges, which are widely available at the start of the season. But as deadlines near and rush shipping charges kick in, they've got to pay the
UPS and FedExes of the world a premium and they're likely going to pass that cost along. Personally, am a big fan of Amazon Prime which gets me free shipping almost all the time, all year. More to come on this & whether the math might make sense for you too.

Coupon Use up Online & Offline:
The economies slow recovery, has fueled a major resurgence in coupon use both online and offline. Coupons have become a promotion for retailers, whether they are sticker to the front of a catalog that arrives in your mailbox or pushed to you in an email newsletter. Retailers are giving consumers just enough to get over the hump (to buy), but no more than that. Nuts not to use a coupon when they're readily available.

Hot
Holiday Toys – "Must Haves":
It happens every holiday season ... there's a must-have toy or electronic gadget that flies off store shelves – think: Nintendo Wii, FURBIES or maybe Tickle Me Elmo rings a bell. Hot items like these can create a frenzy online, with Internet shoppers logging on time and time again in hopes of see those two magic words: "in stock." What's expected to be hot this year? (hint: something called Zhu Zhu pets made the list).

Toy Prices Expected to be Reasonable Again:
While it's hard to say for sure what will sell out and what won't, one thing we know with certainty is, parents are on a budget and they're searching for bargains. This has toy manufacturers responding with lower prices. In fact, half of the "hot 20" toys chosen by The Toy Insider, a consumer shopping guide, retail for $30 or less. But if you plan to snap up these bargains, don't wait. Last year, Walmart sold out of their industry trend-setting $10 toys. They had ten of them. This year? They're planning to have 100 of them!

Related articles:
Nielsen: Upcoming holiday season festive but frugal - Ecommerce - BizReport
Retailers deck the halls while calendar says early fall - The Boston Globe
Nervous US retailers brace for critical holiday season - Yahoo! News
Wal-Mart supersizes its $10 holiday toy program | U.S. | Reuters

Read More

Halloween & Pumpkin Carving Invitations

Monday, October 5, 2009

My kids are already asking when our annual Halloween Pumpkin Carving Party is going to be ... If you are hosting a Halloween-themed get-together, we'll point you to online resources, starting with invitations ...

Here's some of my favorite Halloween and Pumpkin Carving invitation designs from www.FineStationery.com, a site I always have great luck with .... RELATED POST: Pumpkin Carving Party. This year, we're going with Shutterfly ... See: Halloween Cards & Invites.

Product Number:21289Product Number:38434Product Number:83630

Read More

As Seen on CNN American Morning: Twittering in the Workplace

Sunday, September 20, 2009

Coming out of the controversy surrounding a "tweets" with the President's off-the-record take on Kanye West interrupting Taylor Swift's VMA acceptance speech, we spoke with John Roberts on CNN's American Morning about the broader issue of the role of twittering and social networking in the workplace. It's a story we'll continue to follow. In the meantime, hope this segment & related articles are helpful.


RELATED: Obama Calls Kanye West a 'Jackass'; Twitter Policy



Read More

You Too Can Have Melanie Oudin's Shoes

Wednesday, September 9, 2009

Melanie Oudin, the Cinderella story at this year's US Open has searching for the pink adidas shoes she wore and maybe even rethinking the whole notion of custom-designing sneakers. Suddenly, it appeals to me in a way it just didn't at the local skateboard park;) ESPN describes her pink adidas shoes as a modern-day version of ruby slippers. According to Fanhouse, she didn't exactly need prom shoes. Hats off to 11 Alive NBC-Atlanta reporter Chris Swiegart for posting this video re: Melanie Oudin's famous pink & yellow sneaks + giving the specs for customizing the specific design (complete with the "believe" laser etching).

melanie-oudins-shoes-30225-1252433300-15

She's now prominently featured on Adidas' homepage: http://www.adidas.com/us/homepage.asp

She's also one of the top searches on Truveo.

MORE:

Read More

Finding the Right Social-Networking Site for You

Tuesday, September 8, 2009
Sat down with the ladies from The View to discuss the growing popularity of social-networking and sorting through the maze of social-networking sites to find the right fit for you. Today 110 million Americans, or 60% of the online population, use social networks on a regular basis (source: Anderson Analytics Survey – July 2009). But if you're one of the holdouts who has yet to take the plunge, you may be wondering which social-network is your best starting point. And for those who are longtime Facebook, MySpace, Twitter, Bebo, etc. users – you maybe be surprised to find out what your choice of social networking site says about you.


LET'S FIRST RUN THROUGH THE MOST POPULAR SOCIAL-NETWORKING SITES:

Facebook, MySpace, Bebo ... These are the pure plays; the traditional social-networking sites, but they're not all the same. Some cater to specific groups or interests and the demographics vary.





Facebook is the biggest with 77 million active users (give or take). You could say it's the mainstream site for the "Average Joe or Jane." People ages 35 to 54 make up the biggest group using Facebook and it's not uncommon to now see mom and dad on there.

MySpace's user base is a bit smaller, it skews younger and the majority of its users are single. If you're in the entertainment industry then Myspace is the place to be. It's become a clearinghouse for indie artists for both music and film ... a great place to build buzz.

Bebo offers a more tailored experience – it streamlines things by connecting everyone and everything you care about online, regardless of what service your friends use – be it YouTube, Twitter, Facebook or Myspace. As you complete your profile on the site, all this aggregating happens automatically through what's referred to as your "Lifestream."

THERE ARE ALSO SMALLER NICHE SOCIAL-NETWORKING SITES ... JUST LIKE IN ONLINE DATING, EHARMONY, MATCH.COM ... THEN, THERE ARE DOZENS OF SMALLER PLAYERS.

Seniors and baby boomers are the fastest growing groups taking to social-networking sites. And research indicates there may be health benefits to seniors staying "connected." For seniors who may be housebound due to medical conditions, staying connected "virtually" is often the only way they're able stay in the loop,

Seniorocity.com (pronunciation: sē-nyər-ä-si-tē) is a popular hangout for seniors and Eons.com is a big hit with Baby Boomers. Eons, as you might expect, has user groups and discussions built around topics like health and retirement savings, but there are also groups titled: "Sexy After Fifty" and "Eternally Romantic."



Related: According to a 2009 study from AARP, about one-third of people ages 75 and older live alone, and increasingly they are turning to online social networking sites for support and companionship. Family members are relieved to learn that grandma or grandpa are taking to the web ... which helps ease feelings of boredom and loneliness.



Blackvoices.com
is another fast-growing niche networking site, with 1.2 million online profiles and counting. Interestingly, almost 15 years old, it is considered one of the original social networking sites. They were way head of their time.

THERE ARE ALSO NETWORKING SITES A LITTLE MORE STRAIGHT LACED ... SOMETHING FOR THOSE OF YOU WHO ARE PART OF THE BLACKBERRY CARRYING CROWD.

The "Business Before Pleasure" crowd gathers on LinkedIn. LinkedIn has over 40 million registered users who primarily use the site for building networks and quality relationships on a professional level. You won't see many "off to the gym" profile updates here.



Business professionals connect on LinkedIn to stay in touch with colleagues, past and present. LinkedIn is a popular place for marketing yourself and your business services. If you're in sales, you can build vast networks of contacts within your industry that you can later call on.

It's also a place where HR recruiters are spending more and more time looking for candidates to fill jobs. You'd rather take a chance on hiring someone from your network, even if they're a friend of a friend, rather than someone who's a completely unknown commodity.

AND TWITTER AND "TWEETING" ... THAT SEEMS TO BE ALL WE HEAR LATELY ... SO, WHAT IS A "TWEET" ANYWAY?

Twitter is a micro-blog – all that really means is everything you type (post) or "Tweet" has to be 140 characters or less. The site asks you one simple question: What are you doing?"



It's popular with mobile users, given its short, quick text updates. And it's a hit with celebs and athletes who can connect directly with fans, a.k.a., "followers, and even bypass the media by making statements coming directly from the horse's mouth, so to speak.

Twitter users tend to be the Trend Setters or "Super-users" who are always connected. They're working the iPhone while in line at the Starbucks ... probably posting a message to their "followers" saying they are in line at Starbucks!

IF BETWEEN FACEBOOK, BEBO, TWITTER, ETC., YOU WORRY ABOUT GETTING LOST IN THE WEEDS SOMEWHERE ALONG THE WAY, THERE IS A STRATEGY FOR KEEPING TRACK OF ALL THE INFORMATION FLYING AROUND VARIOUS SOCIAL-NETWORKING SITES.




The growing trend for managing all the different sites you or your friends may belong to and all the incoming information is via "Lifestreaming." In short, an aggregating of all the information in one place. The new AOL Instant Messenger (AIM) lets you get updates from your friends on AIM and other social networks, straight from your Buddy List and Buddy Info.


Related: How to Keep Up with Social Networking ... As Seen on TODAY SHOW - Regina Lewis
CEO (Chief Everything Officer) = MOM *** Social Networking Sites for Moms - Regina Lewis




Read More

First Lady Michelle Obama -- How does your garden grow?

Tuesday, September 1, 2009

You've really got to hand it to her ... Think the First Lady growing her own garden is a sensational example & we -- like many Americans -- are following her lead with humbling, but satisying results. Weigh in here & here's hoping the trend picks up steam. Could have a sensational effect ...

Read More

Advertisement

DIY Television

Blogroll