Shortcuts.com members can select coupons from their handsets, which will then load them onto grocery store shopping cards. Later, when the shopper swipes their discount card at the check-out machine, the system will recognize the coupon and deduct its amount from the total bill.

This is music to the ears of real coupon fanatics, who say they can shave 50% off their grocery bill by taking advantage of online and offline coupons, getting their grocery stores to double coupons and milking their grocery store loyalty cards for all their worth.

I've printed coupons online and handed them over at my local grocery store, they didn't even look twice. Still, this can be a hurdle, especially for men ... So, the ability to transfer extra savings directly to your grocery store card (that's the one 81% of us already have in our pockets) online and now "on the fly" via a cell phone, leaves little excuse for not taking advantage of extra savings.