There's some clever & revealing calculators re: how much you'll save if you bring your lunch to work. If you spend $6.50 a day (my daily soup & salad rings in even higher) vs bringing your lunch (estimated at approx $3.00), you'd save a whopping $3,793 over 4 years assuming a 6% expected rate of return.
At least I make my own coffee:) Apparently, many folks drink the equivalent of a wide screen TV every year. WOW.
RELATED SITE: 360 Degrees of Financial Literacy, Wallet Pop
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I agree with you...the calculators are fun and informative. But I find the entire campaign a little confusing (aren't I 'being a pig' when I spend too much, yet I'm supposed to 'feed it?'), and the web site doesn't really give me a clear 'call to action.' Lots of info, for sure, but no real 'a hah' to drive action or prompt any follow-up. Nice try, though, and I love the spot where the pig slaps the would-be TV buyer on the hand. I've written a bit more about it at DIM BULB if you'd like to check it out: http://dimbulb.typepad.com/my_weblog/2008/02/feed-the-pig.html